The role of user experience in the success of applications such as internet taxi and motor delivery

  • Category: other
  • Writer: Team X
  • Date: 23 مرداد 1402

What is the user interface or User Experience?

In order to better understand the subject, it is necessary to first know what user experience is. User experience (UX) refers to all the experiences a user has when interacting with a product or service, such as a website or app. This experience includes all aspects of the user&#۳۹;s interaction with the product or service, including the appearance of the software or website, usability, performance, and accessibility. The goal of user experience design is to create an experience for the user that is pleasant and enjoyable, with ease of use, comprehensibility and ignoring user limitations. A good user experience is essential to the success of any product or service because it can increase user satisfaction, trust, and appeal.

Therefore, user experience is very important for software and website manufacturers because it affects the durability and loyalty of users.

 For example, while using a mobile application, the user can access different parts of the application and benefit from its features with minimal effort. Also, the program has been well adapted to the user&#۳۹;s needs and by conducting user tests, it has met the real needs of the users.

 Suppose in an online taxi or courier booking application, you have to look for the payment button to pay the fare, while this part should be easily visible.

In this way, a good user experience increases user satisfaction and attracts more new users for the mobile application.

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Important things in the user experience (UX) of taxi and internet courier applications

Some of the things that can be important and should be considered in the design of an internet taxi and courier software or application are discussed below:

Attractive and user-friendly design

This means that the design of the user interface of the program is such that its appearance is beautiful, attractive and conventional, and it is also easy to use by users. This type of design gives users a sense of satisfaction and attraction by providing appropriate graphic designs, using attractive and harmonious colors, choosing fonts that match the content of the program, as well as using appropriate icons and images. Also, in designing a user-friendly appearance, focusing on the simplicity and ease of using the program and making the user experience exciting is considered. In general, attractive and user-friendly visual design increases user satisfaction, attracts more new users, and increases the growth of the desired program and services.

Data download and upload speed

Data loading and loading speed means the speed with which pages and contents are loaded in the application and are available to the user. If the application is slow to load or the data is not loaded completely, users may look for an alternative application for their needs. To improve the speed of downloading and loading data, you should use compression of images and contents, as well as optimize the program files. Also, the use of fast internet networks and strong servers can help improve the speed of downloading and uploading data. In general, the speed of downloading and loading data is one of the important factors in improving the user experience of the application and should be paid attention to.

Reducing the number of clicks required to perform an operation

Reducing the number of clicks required to perform an operation means that the application should request the ability to perform various operations with fewer clicks and moves from users. For this purpose, in order to improve the user experience, attention should be paid to the design of suitable icons, simple and efficient user interface, use of default buttons, and also the removal of additional steps in performing various operations. For example, to send a message, a simple and short form should be used, and users can send their message by completing several fields and clicking on a few buttons, instead of being redirected to different pages and Do several clicks. Or in a program like online taxi and courier booking, if the work steps are complicated and many, your users will soon migrate to another courier and taxi application because they prefer to reach their goal quickly and easily. By reducing the number of clicks required to perform an operation, the user experience improves and users prefer to use this application.

Appropriate and easy to use content

Appropriate and easy-to-use content means providing content that can be easily understood and used by users. To improve the user experience, the content of the application should be simple, short, concise and easy to understand. Also, it is better to use expressions and vocabulary that are clear and conceptual for users and avoid technical terms and complex and incomprehensible languages. To improve the readability of the content, readable and correctly sized fonts should be used, and the text size and line spacing should be such that it is easy for users to read. Also, using appropriate images and icons can help users understand and use the program. Overall, appropriate and easy-to-use content makes users feel comfortable and confident about the app and improves the user experience.

Providing sufficient and accurate information

The meaning of this item is to provide complete and correct information about the features and services of the program to the users. This information can include prices, delivery times, location details, payment methods, as well as terms of use of the app. Improving the quality of this information increases users&#۳۹; trust in the program and its services. For example, in a courier and taxi application, if the user cannot see the price of the courier and taxi fare, he cannot trust what he will be charged at the end of the trip. Also, the manner in which this information is presented is also very important. For example, presenting information clearly and fluently, using simple language and choosing appropriate graphic designs, can improve user experience. In general, providing sufficient and accurate information to users increases their satisfaction and increases trust in the program.

Accurate and practical map

For taxi and internet courier programs, it is very important to have a map and the ability to choose the user&#۳۹;s desired location on the map. But if this map is such that the user can hardly identify the location, for example, the alleys and side streets are not very clear, it will be annoying for him and the driver may also have trouble finding the address. Therefore, it is important to pay attention to the fact that an accurate map with high loading speed, which has information about different places, is used in taxi and internet courier software.

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Conclusion

Internet transportation programs, including taxis, motor couriers, and cargo carriers, are among practical and popular applications, and users expect the operation of booking a taxi, courier, van, or courier, which is considered a simple task and can be done with a It can be done on the phone, it can be done in the application easily and quickly. So they keep an application in their phone that fulfills this desire. Definitely, the programs that have been thought and paid attention to the user experience, tested and experienced, and finally reached the conclusion that all the operations can be done and are simple, will have the best position among the users.